Everywhere I look (blogs, twitter, goodreads, etc) I see someone is talking about creating their brand or its a post about tips on creating a brand and it made me realize just how behind I am on this! Eek!
Like some new indie authors I've read about I was waiting for my popularity to pick up. I didn't want to come on the scene with some sense of entitlement unearned, but that's wrong. If I hope to be seen as a serious author I have to first present myself as such. I have to come onto the scene as if I'm already established, a force to be reckoned with! Okay, maybe that last part is a little much, but you get the idea. :)
Of everything I've taken away from these posts is that branding is everything must be consistent and easily traced back to me. If my books are sitting on a shelf, electronic or otherwise, the idea is that with just one glance any reader would recognize that as a book by Melissa Aragon.
So, basically what I'm doing now is lots of research and finding out what's effective and what I've been doing wrong. I've decided to re-do my book cover for Unexpectedly Out of Focus (again!) and have already started on the second book's cover as well. I've chosen book covers with the same models and have decided to change the color scheme from sepia tone to a gray scale.
All in all I'm very satisfied and excited about this new direction I'm going in and the changes I've started. I hope to continue to build a successful brand and make my mark in the literary world :)
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